WTF? Fail, Nestea, fail.

[lavendertook]

I just googled and found this gem of an ad poster that I saw plastered to a DC bus shelter on New York Ave this afternoon proclaiming:

Nestea Red Tea: Tasty and foreign, like we bottled an exchange student.

Consuming the colonized Other liek whoa. Exotification is the fun way to be racist! I guess they're counting on the negative press to sell their new product, but it's made my reaction to their brand an "ewwww!" that isn't going to go away any time soon.

Comments

[lavendertook.livejournal.com]

I was very WTF? as I drove past it. I wonder if they're just targeting cities and college towns with the ad or putting it all over.